Designing impactful experiences together
DECO stands for Design Collaboration. It is a one-person design consultancy led by me, David Marcusson
– a senior service designer, design leader, and facilitator with 16+ years of experience.
IN NEED OF A POWERHOUSE?
CONTAC ME
I help companies create better services, smarter products, and stronger teams by putting people at the center of development
WHAT I DO
I believe in people-centric design to drive innovation and digital transformation. I help to reimagine customer journeys and equipe organisations to make better services and digital experiences.
Service & Customer Experiences Design
Product design and User Experience
Design facilitation to drive innovation
Turn insights into
new business opportunities
DESIGN STRATEGY & INNOVATION
I support organizations in discovering unmet needs, define service visions, and creating new offerings rooted in customer insight and business value.
Ideal for early stage ideas, validation of ideas, digital transformation, or innovations teams.
Client cases: Husqvarna, Paradox Interactive
HOW I WILL HELP YOU
Set the
direction
→ Align around purpose, goals, and business value
Goal & vision alignment • Impact mapping • Business Modelling • Value proposition canvas • Service evaluation
Understand
the challenge
→ Get deep insights into users and systems
User & Customer research • Insight analysis • Customer journeys • Service blueprints • Insight analysis • Field studies
Create to
ideate
→ Build concepts and bring them to life
Ideation studio • Concept development • Prototyping • Interaction design
and telling
the story
→ Test, refine, and align around what works
Usability testing • Focus groups • Expert evaluations
Hands-on design that
integrates into product delivery
AGILE SERVICE DEVELOPMENT
I join teams fast and lead design efforts from within — writing requirements, supporting developers, and making sure design decisions align with both tech and business goals.
Ideal when you are in need of a product owner or senior designer who can join a team quickly and start delivering from day one.
DESIGN LEADERSHIP & CAPABILITY BUILDING
I help you build a design driven organisation focused around
your customer
I support you in creating a design-driven organization that is both user- and customer-centered.
Design management and operation driving innovation and customer-centricity.
Team recruitment from scratch for growing an existing team.
Design Coaching for everyone to fosters creativity and problem solving.
Client cases: HiQ, Scania, Fishbrain
"David is a powerhouse of ideas and energy. A true believer in co-creation and a fantastic facilitator."
– Scania
I’m a pro leading and facilitating workshops. Go from idea to action and build better services, faster!
I have the tools to help you get tangible and move forward with the right ides and solution that give REAL value.
Need to kick-start an idea?
DESIGN SPRINTS
